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The Incandescent Group is a creative team that offers imaginative and resourceful solutions to your marketing and business development needs. Working as an extension of your business, we will partner with you to create a strategic marketing architecture that is supported by a visual and written language to convey exactly what your business can and will do for your customers.
We will increase your business visibility by shining a light on your brand and your product or service offerings, heating up your market presence and making your business even more meaningful and relevant to your target market. We will increase the channels of communication between you and your target market, supporting you to find, build and retain a loyal and consistent customer following with accompanying growth and success.
The Incandescent Group knows that businesses of all sizes may not have a big budget to devote to marketing and advertising. We have developed a service pricing structure that is affordable and effective, especially for the small business. Our entry level marketing package includes designing your website, establishing social media channels, creating a basic plan for advertising venues and estimating costs for one year and helping you to build your newsletter subscriber base. DOWNLOAD OUR BROCHURE for details.
Your approach to marketing depends largely on your target market. The look and feel of your brand design and how it resonates with your existing and potential clients and customers is a crucial element to your overall identity and strategy. We will work closely with you to ensure your marketing collateral reflects not only your identity but your potential as a growing business and exciting brand that truly resonates with your target market.
The key to successful messaging is developing and establishing the language in which you speak with your customers. We will help you confidently communicate with your existing and potential customers by fully engaging with them through many different media channels.
Social Media is the daily conversation you have with your existing and potential customers. It offers an opportunity to engage directly, and respond immediately to the desires, questions, and needs of your customers. Social media generates excitement about your brand, encourages brand loyalty and engagement, and creates an exponential growth beyond what traditional marketing strategies can offer.
Our extensive network of community alliances is exactly what your business needs to get noticed. We’ve invested the time in forging strong relationships with the media, through ongoing research, developing and maintaining strong relationships with members of the press.
Branding and brand identity are not limited to a logo. They involve an entire visual and written set of brand messages through which you speak to your customers and target market. Your customers begin to identify with you when they find themselves in your brand. Our branding strategy is an archeological process of discovery, not only establishing the message you want to share, but also discovering and connecting with the clients you want to attract.
The Incandescent Group’s combined 50+ years’ experience in successful strategic and tactical marketing, research, advertising, media and public relations and comprehensive brand management supports our expertise in the development and execution of integrated marketing strategies that will thrust your business into the spotlight. Exceptional marketing includes the ability to develop your brand personality and promise, build relationships and communicate effectively. We will keep you on track with your established growth goals by improving communication with your customer and market place , ‘cutting through’ the noise created by competitors, and bringing your products and services forward to a position of heightened visibility.
After we create your new marketing plan, or if you’ve already established one, The Incandescent Group can maintain it for you on a daily, weekly or monthly basis. We will write and design your marketing collateral, including advertisements, table cards, social media posts, newsletters, and website updates, and more! You decide what you need, and we do the rest!
A La Carte Services, such as…..
Restaurant Menu Design
– Design menu, update with new items or specials on a schedule you determine.
Posters, Table Cards and Flyers
– Promote special events or offerings for your business
– Write and release announcements to media channels
– Design a logo for your business
– Engage in a discussion with your customers to identify their needs and expectations.
– Visit your establishment to reveal areas of strength and weakness
– Conduct competitive assessment of like businesses
– Write monthly newsletter or blog Training – We offer staff development training in a variety of marketing areas.